Internal Communications: A Must But No Big Secret

As the world around us turns topsy-turvy, we're more likely to move internal communications down on our "to do" lists. It's perfectly natural in times of stress. But just as we say, "I'll get to that in a few weeks", something else is bound to come up. Here are some observations on internal communications, and why you shouldn't let this fall to the bottom of your list.

1. Associates need to hear from "the organization" regularly, especially in times of stress. If you're stressed, think about how the front line might feel as they watch the news or hear about upheaval in your industry. The organization's associates need reassurance, and an internal communications mechanism is perfect for that. Just remember that when you start to stress out and cross the internal communication off your list, your associates probably need to hear from you more than ever.
2. Internal communications can be as simple as a paper newsletter, and online newsletter or email update, or an "intranet" that has updated content every day. If you're not at a high technological point yet, don't worry. A well-designed, color newsletter that goes out once a month will serve the need and keep your population informed. As you move forward in technology, think about ways to integrate your communications into that technology.
3. Your communication with the organization's associates is a good way to subtly introduce changes, foreshadow new products, services, or technologies, and to re-focus the organization's strength on the strategy and mission. Internal communication doesn't have to be a newsy, "bubble gum" sort of thing - use it to the organization's advantage to educate, motivate, and make way for the change that keeps us all moving forward.

If your internal communications are slipping to the bottom of your list, a communications consultant or copywriter can help you draft great stuff with just a couple of meetings. Don't feel like you have to do it all yourself - or utilize a staff member when he or she has core functions. Get your internal communications going today - you'll be glad you did!

Visit Blue Notebook Communications to find out more about internal communications - and how a plan can benefit your organization.